Melissa from Divine Creative Agency came to us with a very clear-cut brief, to create a promotional video for her business that educated the video in an evocative way about CONNECTION MARKETING. We exclusively shoot a lot for Melissa and her agency, so it was great to partner with her and deliver a really solid video that explained exactly what it means to have a rockstar brand, as well as to portray her own brand in that vein.
Because 95% of sales are emotion based, and yet so much advertising focuses on features and benefits leading to a disconnect between you and your audience, it feels like selling. We ensure that the video spoke to the heart of her target audience. Connection marketing has the authenticity to tell it like it is, to cut through the norm and expected, to go where nobody usually dares to go… It’s marketing that actually helps and inspires people to want a deeper connection.
We believe we really delivered on that promise and Melissa is more than thrilled with the results.