Video Marketing Strategy Sydney

A video marketing strategy is essential if you want to get a good return on investment for your video.

James and our team are always mindful of the end game before you even start. You wouldn’t head off on a journey without having a map or some kind of idea about where you are headed… the same can be said for creating video content for your business or brand. You need to know what direction you are heading in and how quickly you want to get there. To create video that invokes impactful storytelling and connection, you need to work with a video team that has a thorough understanding of your brand and how to engage through meaningful marketing strategies.

During the briefing stage, you will be asked these very important questions:

What do you want to achieve from your video/s?
Who are you trying to attract and what emotional triggers spark them?
(When you are clear on who your target audience is then you can direct the message to them personally.)
How does this target audience like to be communicated to and on what social channels do you find them?
What budget have you allocated for your video/s?
Who/what is going to be appearing in your video and are they the right person to best relate to your audience?

The benefits of having a video strategy are endless…

Creating a video marketing strategy right from the outset provides a solid framework for your videos, and can really enhance the success of your campaigns.

You will be able to plan and budget for your future videos, and track your investment to ensure you are getting a good return. A good video marketing strategy also helps you to guide your clients to the relevant video information they need to help them, further boosting your brand engagement and developing a strong emotional attachment to your products/brand. While it seems like a good idea to just get stuck into it and get started, having a clear strategy can save you making mistakes, wasting your budget, and missing the target altogether.

If you want to speak with James about your next video,
get in contact today or call 0419 973 302.

National Finalist realestate.com.au

Proudly one of three national finalist for
Game Changer of the Year in the Annual REA Excellence Awards.
Other two finalist in our category include Mirvac and Beulah International.

Preferred Videographer Cineads

We are the preferred supplier of all video for
Cineads Cinema Advertising in the Greater Sydney
and Wollongong regions.

“James is the perfect cocktail of professional, personable and creative genius! I have been in business for 15 years and have had several professional videos made in order to capture my work and showcase what I do for promotional purposes…but the one that James recently made for me is by far the most effective and professional form of advertising I have ever had. I cannot recommend his unique skillset enough. Pure magic!”
Sarah RowanAustralia's Top Female Speed Painter
“James from Arc Shot Media is an expert in his profession and easy to work with. He did everything from shooting at three different sites around the country, editing and co-ordinating German voice overs. We received resounding praise from our International partners for his work and cannot recommend him highly enough.”
Tim McEnallayVennCap Real Estate
“I have worked with James on numerous projects and it has been an absolute pleasure. James is a fantastic videographer. He takes time to understand your brief, he is creative with his direction, he is easy to work with and he comes in on budget. He is also a super nice bloke. All these attributes are the reason why I recommend his services to everyone I know – He delivers quality work, every time.”
Lucy BingleLinkedIn Marketing Specialist
“I LOVE ALL OF THIS JAMES.
You f#$%ing legend.
People will write songs about you.
Wow. Wow. Wow!!!!!!!!!
Perfect.
You’ve nailed it.
Thank you!!”
JustinLittle Panda Custard Puffs
“They are AMAZING!!! Love them both!!!
(The videos.)
I wouldn’t change a thing.
PS. You really do have such a talent and it is so enjoyable working with you.”
Jacqueline BlacketThe Blacket Agency
“James has a refreshing capacity to understand the end-game through his ability to easily interpret storyboards and scripts. He has an eye for detail, an unwaveringly professional attitude and I am happy to introduce he and his suggestions to my clients such is my confidence in his ability to warmly communicate at any level. Each of my clients that have enjoyed ArcShot Media involvement to-date are delighted with the quality of material that James and his team have produced. I can confidently recommend ArcShot Media based on my personal experiences.”
Stephen HouriganBuilding Better Brands Pty Ltd
“I have worked with James for years and all I can say is 3 words… fun, passionate and incredible skill! Not only will he make you feel comfortable in front of the camera, but the final product will look SENSATIONAL. Keep up the amazing work!”
Andrew KyriacouXsell Property
“We can not express enough how brilliant James and Arc Shot Media is! James is passionate, dedicated, creative and extremely willing to assist with building our company vision. He brings an edge and vision we could only dreamed of. Best advice I can offer to prospective clients – provide your ideas but do not be afraid to let James let loose with his ability, because the results are astounding!”
Pru GrahamMastery Construction
“Oh, it can be done, everything can be done!” James this is without a doubt YOUR consistent quote to me, no matter what ideas I throw at you your response always makes the idea develop into a crazzyyyyy production and that’s why we work so well together. Whether you prefer a more reserved elegant style video or you want to get creative and use green screens, helicopters, actors, actresses, drones, crane cams, chefs or loads of special effects, what ever it is well James from Arc Shot Media is all about making it happen!”
Josh PrestiaReal Equity
“I would like to express my appreciation to the work you do… You go above and beyond to make sure the work you do is of the highest standard. This is proven in the time you spend to help my team and I stage a property to get the perfect shot… making sure the lighting is perfect. You have a great eye for detail and offer fantastic suggestions to ensure we get a quality outcome. You have definitely proven to be an asset to our business and without a doubt your videos help attract potential buyers and clients due to the quality marketing we can release to the market. It is refreshing to find someone with such a passion for their work that they take the time to do things that others won’t and this is why we refuse to use anyone but yourself for our video marketing.”
Andrew StefanovskiArgy Property
“Very happy to endorse James and the team from Arc Shot Media. He is extremely personable, professional and at the top of his game. I trust him with all my clients and know that he supports my brand and digital agency in the best possible way. His point of difference is that he always seeks to understand the brief, works within the parameters of the client but pushes hard to find the best solution that always surprises and delights my clients! He has that special knack that relaxes clients in front of the camera and gets the best out of them. I can’t rate him highly enough!”
Melissa RobsonDivine Creative Agency