There is a clear cut process that you follow when crafting together a professional and well-thought out video. With your video marketing strategy in place, James and his team follow their process to deliver consistency and professionalism every time. The scheduling, scripting, direction and experience of the video crew means you get a expert team of professionals creating your video on the day of the shoot and leading up to it, which will guarantee you a far better experience and a good video product.
We can provide a production crew across Australia and New Zealand that services your business and brand nationwide, and have been known to strap themselves to the sides of helicopters and go to extreme physical measures to get the perfect shot! Below is a timeline of a typical video production project:
VIDEO PRODUCTION PROCESS
BRIEF:
A thorough brief is taken between James and the client, where a lot of the questions that you answered in your strategy come into play. Knowing who your target audience is, what platforms the video will appear, how you want your brand to be perceived, what are the key points of difference about your business or brand. All of these questions are answered in the brief stage.
STORY BOARDING:
It is essential that everyone has a firm idea of how the video will evolve before the day of the shoot. A story board including time frames, a shot list, and a clear direction will ensure your video shoot day is enjoyable and the end result successful.
SCRIPT WRITING:
While some people like to ‘wing it’ on the day, the more preparation that is put into creating and learning a script will ensure that you deliver the key messages without the risk of waffling on endlessly and having a long series of um’s and ah’s. Arc Shot Media also provide an extensive script writing service if required and will coach you through the process of delivering your lines in a comfortable and natural way.
We practice what we preach. In a recent video for Arc Shot Media, we visited and resisted the script at least half a dozen times, spending countless hours working and re-working the message into 60 seconds of word genius to deliver the perfect message for what we wanted to achieve. It’s that important and worth the effort as people will switch off from your video within 10 seconds if you don’t nail the message.
PRODUCTION:
The production team of Arc Shot Media will have done their location site scouting and secured all releases of people appearing in the video, and any other legal compliance requirements. Presenters, props, models, production design, wardrobe, set dressing, voiceover artists, hair and makeup and any other contributors will have been briefed, and incorporated into the run sheet for the day. Arc Shot Media manage and direct their shoots meticulously so you will not have to worry about finer details on the day. They ensure every shoot that things run to schedule and at all times the team and the talent are made aware of their roles.
EDITING AND SPECIAL EFFECTS:
When the shoot is finalised, the edit takes place back in the Arc Shot Media studios, often the same day as the shoot. The team pride themself on their fast 24 hour turnaround for the first edit and same day release after the client submits their first and final round of changes. The Arc Shot Media team boasts experienced CGI experts and can provide a full range of special effects to further compliment and enhance your finished product. Arc Shot Media can also provide extensive services in motion graphics, music selection and or jingle writing, transcription, language translations, closed captions, graphic design, voice over artists and sound recordists.
VIDEO LAUNCH:
On approval, the video is submitted to the client via WeTransfer and if requested, can be launched onto your YouTube channel with optimisation applied. All of the video files are archived and can be recovered if required.
> LEARN WHY YOU SHOULD HAVE A VIDEO STRATEGY
> WHY CHOOSE ARC SHOT MEDIA?
