So.. you’ve hired me to shoot a video for you. And for all intents and purposes it’s complete (and please bear in mind.. this is ANY sort of online video, be it for a property you’ve listed as a Real Estate Agent, a profile video for yourself or your office, or something to promote your business). So it’s up on your Youtube channel, and you’re absolutely rapt. Job done… right?
Wrong. I can shoot the most amazing video for you, and you can be happy with it, but unless it’s keyworded correctly, it’s not doing half the work for you it should be doing.
One thing I insist on, with all my Clients, is that they have a YouTube Channel. Once they’ve invested the necessary 10 minutes creating this, they email me the login details, and I upload anything I shoot for them there. THEN comes the tricky bit. Finding the BEST keywords to describe them, or their business. The POINT of all this, is to find specifically what it is that people type into Google when looking for someone in YOUR industry.
Example: You’re a real estate agent, and your farming area is Marrickville. You’d think that appropriate keywording for you would be something like “marrickville real estate”, and quite possibly it is. But it COULD be “inner west agent”, “or even “real estate marrickville”. The only way to find out for sure is to do the necessary research, and Google provides some brilliant tools for this, down to how many people a month type those very words into that lovely little search engine. The NEXT trick is where to put those words to ensure maximum success for the end product.
Google bought YouTube back in 2006, and since then, have given video an inordinately large amount of power within the search engine. If they didn’t, they’d essentially render YouTube useless.
So why would I go through all this extra trouble? Because the better your video performs, the better I’m doing my job and the happier we all end up. Ideally you get a lot of mileage out of my product and the more likely you are to tell everyone what a heck of a job I’ve done. Win win.
JAMES LOPES
DIRECTOR, ARC SHOT MEDIA