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For 10 years I’ve been shooting video on a smallish scale. I reasoned that smaller equaled busier, as I could attack small scale jobs with efficiency and speed. The most people I’d ever worked with was 2 others, and that suited me fine. In recent years though, the realisation has become clear. Smaller budgets ALSO […]

(alternative title: “Things I Hate About Marketing Today“) I had a meeting recently with a potential client. What stood out for me in that meeting was their pointed question, “What is your point of difference?” Now this was an interesting question, NOT because it was unusual, but more because it was so overtly asked. Normally, […]

One of the most important things in video is to ensure each shot is coloured correctly. Every type of light has a colour temperature; and our eyes are incredibly adept at adjusting to this, as we move from inside to outside, or from one room to another. Cameras, on the other hand, require a little […]

So.. you’ve hired me to shoot a video for you. And for all intents and purposes it’s complete (and please bear in mind.. this is ANY sort of online video, be it for a property you’ve listed as a Real Estate Agent, a profile video for yourself or your office, or something to promote your […]

One of the ‘quality inhibitors’ I come across repeatedly as a video guy, is the impression a Client wishes to impart upon their audience. Content gathered, script done, we’re ready to shoot, I bellow “action”, et voila! The impression appears. I cut together the video, present it to them, they’re happy, and away they go. […]