Arc Shot Media are a professional video and digital media agency, and work closely with our clients from the initial briefing to the final video.
We recognise that having a deep understanding of our client’s business, a clear video strategy, remaining consistent with our client’s brand and other marketing material, and really knowing who their target audience is… leads to the most successful formula to delivering great video advertising. Most of all, we understand the importance of delivering IMPACTFUL STORYTELLING, and creating true CONNECTION with our client’s audiences.
Our professional and thorough service includes:
WHAT STYLE OF VIDEO SUITS YOUR BUSINESS OR BRAND?
With 500 million people watching video on Facebook every day, and over a billion users on YouTube… it’s important that you have a video strategy and understand what style of video will best suit your business, promotion or product.
CORPORATE & BUSINESS VIDEOS
Arc Shot Media firmly believe that every company should have a corporate video explaining who they are, who they service, and provide a real ‘window’ into the organisation to create some brand recognition and personality to their business. For larger corporations it is difficult sometimes for their brand to connect with their audience, and video is the best medium to present a more friendly approach and connection point to their audience. Alternatively for a smaller business, it is easy to get lost in the marketing mix and video is a great way to differentiate your services and product offering.
Because video will account for more than 80% of total internet traffic within the next year, making video a part of your marketing plan is no longer a luxury, but a mandatory marketing tool for any sized business. When you consider that 59% of executives and business owners agree that if both text and video are available on the same topic, they are more likely to choose video, the argument for creating video content for your business is only strengthened.
Arc Shot Media encourage their clients to think outside of the square when it comes to producing a company video. If you want to stand out and unlike anything anyone else is doing, reaching out to your customers with something unique and different has the potential to further differentiate your brand and be the most effective marketing tool you’ve ever used.
TESTIMONIAL VIDEOS
Testimonial videos are the most powerful tool any business can use to acquire new customers. Why? Because your potential customer will believe what your client’s say about you well before they believe you or a written testimonial! It is a lot harder to ‘fake’ a video testimonial and when people rely on the opinions of others before making a buying decision, it makes sense to incorporate video testimonials into your company promotions.
TRAINING/DEMONSTRATION VIDEOS
As a business owner, you need all of your team following procedures to ensure that your business stays on track and don’t waste countless repetitive hours on 1 on 1 training for new staff members. And alternatively, if you are selling a product that requires set up or complex instructions, how helpful would a demonstration video be to communicate this message and save your sales teams many lost hours demonstrating the set up personally. With video production, you can still train your staff or customers, but it can now be replicated without any further time investment. The initial cost is repaid in the first training session! And, 4 out of 5 consumers believe that demo videos are helpful, therefore the added benefits of creating a tribe of happy customers will only assist your business further.
PRODUCT VIDEOS
A product videos’ main function is to sell, whether it be a home for real estate clients, a caravan or fashion! If a consumer uses a product, chances are they will respond better to a video about the features and benefits than just merely the written word and photos. In fact, 4x as many customer would rather watch a video about a product than read about it. Product videos are the most effective way to show, tell and sell your product and can be shared over and over again – and when you consider that 50% of internet users look for videos related to a product or service before visiting a store, it is becoming essential that businesses use video for marketing their products.
PROMOTIONAL VIDEOS
Promotional videos are a really emotive and attention grabbing way of promoting a location, special event, business, website, organisation, event, service or product. With such high engagement and appealing to all the senses through video, it is a hugely effective way of promoting to a mass audience and creating some energy around your promotion. Videos are also more likely to be shared via social media, giving you maximum exposure. When a video is shared socially, it can often generate 1200% more shares than text and images combined. The equivalent of 1 minute of video is 1.8 million words! How would you rather connect with your audience?!
DRONE VIDEOS
With the advancement of technology over the past 12 months, there are so many benefits to incorporating drone videography into your video promotion. For the longest time, the only way to produce any aerial video would have been to rent a helicopter and pilot to get your shot, which was both labour intestine and very expensive. Short of any aircraft restrictions in the area you wish to fly in, the use of drone videography has literally opened up the skies to all businesses and brands to utilise this dramatic imagery for your next promotion.
The benefits include: lower costs, full high definition quality, unlimited versatility with all sized drones being able to fly both inside and outside, and most importantly, creating an unforgettable and memorable impression of your business. Aerial videography can really benefit many industries, including real estate agents, property development and management, building and construction, event coverage and tourism.
HUMOUROUS AND VIRAL VIDEOS
Ever wondered how to get more attention and to get your video to go ‘viral’? Nobody can profess to knowing the exact formula to getting their video to be shared virally across all social media networks, but definitely including humour and an unexpected, original theme will enhance your chances. The human brain is wired to retain information more readily when humour is involved, and it also provides a more personal and endearing element to your videos, enhancing the brand experience. Consider in your next video to include some bloopers, or some funny footage of a behind the scenes look at your business. This kind of personal engagement can really win you some real traction with your audience and create loyalty in your brand.
INTERACTIVE VIDEO
When viewing a video in YouTube, you can actually make your video interactive, with clickable links and calls to action to prompt you to link to another video. It’s best if you try it out yourself!
Click here to watch the video in YouTube, and find out more about video that is interactive.
